Event description

NEW VENUE!  Parisoma, 169 11th St, San Francisco, CA 94103
Event Description:  
Join us for an evening to learn how product teams in large corporations integrate research into the design process. This after-work mini-conference is brought to you by Cascade SF for SF Design Week.
“Telling the Story of Your Research”
Sunny Patel, User Researcher at LinkedIn
Sunny will teach us about the collaborative research process she uses at LinkedIn. We’ll also learn how she assembles presentations to share new data and findings with her team.
“How to Recruit Effectively for Enterprise User Research”
Elina Lin and Ran Liu, Senior UX Designers at Amplitude
Enterprise User Research is hard. One of the biggest pain points for UXers is at the very beginning of user research: Recruiting appropriate participants to spend time with you.
Where do you start? How do you find the right participants? The need for participants to have certain domain knowledge makes guerrilla user research nearly impossible. In this talk, we will cover some actionable tips and tactical strategies for you to use to save time and energy on recruiting participants for the Enterprise.
Elina and Ran will teach you:
• How to find the right people to talk to
• Tips to get more participants to say yes to your study
• Research tools and methods for B2B
“Traveling to Nigeria for User Research”
Kelly Bailey, Senior Principal UX Designer at Oracle
Kelly will share her experience of traveling to Nigeria, where she led a 3-week ethnographic research study with her team. We’ll learn about interesting challenges, product testing pitfalls, and her methodologies.
Panel: “How Researchers Work Inside of Technology Companies”
Claire Menke, Head of UX Research at Udemy
Ngozi Okoro, User Research at AnswerLab
Sarah Gregory, UX Research Lead at Coinbase
We’ll survey the audience ahead of time to find out what you want to learn about. General themes include:
• A User Researcher’s roles and responsibilities
• Organizational structure in relationship with the design team
• How to select research methods based on team goals and timeline
• How to communicate findings to your team
Read speaker bios and get tickets at userresearchfordesign.eventbrite.com.

Enter to win the Official SFDW Bike.