Event description

An inspired documentary screening, #ColorInSight, and panel discussion at Room & Board will explore color strategy, specifically, how brands across industries can harness the power of color and how color strategy can have a large impact on the perception of products and services.

The 20-minute documentary focuses on how color is ubiquitous in the human experience. For companies, color has long been a tool that the most memorable brands use to assert their identity. However, in a world where attention spans have plummeted, color has become an industry-agnostic tool that only the best brands wield to capture their audience’s attention.

Why color? In luxury, it’s the details that matter. TEALEAVES blends teas specifically for color, alongside aroma and taste, with the understanding that “the first taste is with the eyes”. Fascinated by color’s potential to excite and delight, TEALEAVES reached out to experts in design, with the belief that the best condiment to any cup of tea is wisdom to share and a great story to tell.

A lively panel discussion with esteemed design innovators follows after the screening at Room & Board.


  • Lana Sutherland – CEO, TEALEAVES
  • Laura Guido-Clark – Creative Director of Materials Innovation, Herman Miller; Founder, Laura Guido Clark Design
  • Dr. Donald McPherson – Co-Founder, EnChroma
  • The event also includes light bites, beer and a special selection of TEALEAVES tea.

    Enter to win the Official SFDW Bike.