Event description

Robert Capps, former WIRED Editorial Director and current Head of Editorial and Partner at Godfrey Dadich Partners, hosts a conversation on bringing romance back to art in the age of digital design with Andy Cruz, Co-Founder of House Industries and Enrique Lores, President of HP Imaging and Printing. Analog creatives have a unique emotional connection to their work – the feeling of a press and smell of its ink. But in the past decade, a forced entry into digital design has sanitized the experience from start to finish. As Silicon Valley reunites with peoples’ craving for tangibility, sweeping changes in print technology are bringing romance back to digital design.


Andy Cruz is the co-founder and creative nerve center of House Industries, the design company born with one foot in the analog world and one in the digital. House is known for their fonts and far-reaching collaborative work with Hermès, Jimmy Kimmel, The Eames Office, Muji, Heath Ceramics and The New Yorker. Cruz continues to experiment by exploring interests, such as hot-rods and Japanese folk art, to fuel projects ranging simple children’s blocks to digital fonts that help the world communicate. His work is in the permanent collection of the Smithsonian Institution’s Cooper-Hewitt, National Design Museum, and the Henry Ford Museum of American Innovation. Andy’s book, The Process is the Inspiration, co-authored with long time conspirators Rich Roat and Ken Barber, is an honest and personal look at how to turn curiosity into successful work. JJ Abrams wrote the book’s introduction.

Head of Editorial and Partner, Godfrey Dadich Partners

Robert Capps is the Head of Editorial and a partner at Godfrey Dadich Partners. He runs the editorial division of the studio, specializing in longform narrative journalism, podcasts, documentary television and film, and other forms of non-fiction storytelling. GDP works with everyone from established media companies to large brands to emerging start-ups.

Previously he was the Editorial Director of WIRED, where he oversaw editorial for all platforms, including the magazine, WIRED.com, and live events. During his 13-year career at WIRED the publication garnered 21 National Magazine Award nominations with eight wins. He also spearheaded the programing for multiple live events, including the WIRED Business Conference, the WIRED Data | Life health conference, and the WIRED x Design creativity retreat.

He wrote the article “Why Things Fail,” which won the prestigious Gerald Loeb Award for Distinguished Business and Financial Journalism. His article “The Good Enough Revolution,” was discussed in publications ranging from the Economist to the New Yorker and was noted by the New York Times as one of the big ideas of the year.

Robert is also the co-curator of the annual PopTech ideas conference.

ENRIQUE LORES, PRESIDENT, Imaging & Printing at HP:

Enrique Lores is the President of HP Inc.’s Imaging & Printing business, an over $20 billion business engineering ink and laser-based solutions that provide a faster, more affordable, exciting way to print, manage, and realize content. Within this business is the Solutions group. With a scalable, software-rich foundation, HP provides end-to-end solutions that tie products, services and software together.

Throughout his 26 year tenure with HP, Enrique has held leadership positions across the organization. Most recently leading the Separation Management Office for HP Inc., he executed one of the largest and most complex corporate separations in history.

Enrique also served as Vice President and General Manager of HP’s Large Format Printer business. In this role, he was responsible for leading several mergers and acquisitions, including the acquisition of Scitex. He has also held leadership positions internationally, including Vice President and General Manager of HP’s commercial products category for Europe, Middle East and Africa.

Enrique holds a degree in electrical engineering from the Polytechnic University in Valencia and an MBA from ESADE in Barcelona and he is based in Palo Alto, California.


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