Event description

You have used the best user-centered design methods to co-create with and validate that customers love your killer new idea, now what? Design thinking is a problem-solving toolkit optimized for the unknown. It’s commonly used to explore user needs, but how do we apply its core principles to the business model?

During this session we will…

  • Get hands-on during a working session with our business model prototyping and testing tools
  • Learn how design strategists, communication designers and project managers are all key players in business model testing
  • Share insights about the necessary mindset shifts around business model innovation and planning for common obstacles

9:00-9:30 AM – Introduction to Peer Insight
9:30-11:30 AM – Hands-on working and prototyping session
11:30 AM-12:00 PM – Debrief and Q&A

100% of ticket proceeds benefit SF Design Week and AIGA.


Austin Breed:
Austin is Peer Insight’s Creative Director. He helps create low and high level fidelity prototypes that enable experiences and conversations that elicit deep insights. He’s a visual storyteller extraordinaire and coffee guru, with a graphic design degree from Park University.

Mike Johnson:
Mike is a Senior Innovation Consultant at Peer Insight. He collaborated with companies across industries to explore stakeholder needs, design service experiences, and create strategies to bring innovative services to market. Mike developed his skillset and passion for design strategy while working with startups in Bangalore before coming to Peer Insight. He holds a BA in Development Studies from Brown University.

Jillian Brown:
Jillian is a Senior Innovation Consultant at Peer Insight. She has always been drawn to design thinking because it marries the analytical mindfulness of business with the creativity of design. At Peer Insight, she has taken those tools and thought processes, and put them into practice with a wide ranging set of clients. Jillian graduated with honors from the University of Minnesota with a B.A. in Global Studies and minors in Business and French.

Clay Maxwell:
Clay Maxwell is Managing Partner of Peer Insight Ventures. He has led service design and innovation work across numerous industries with clients such as Colgate-Palmolive, Intel, Emerson, Intuit, Kimberly-Clark, AARP, AAMC, the NIH and Merck. Clay also has extensive experience in business model innovation and strategic partnering. He also serves as advisor to and on the board of a number of startups as well as a national non-profit.

Kasey Mitchell:
Kasey is a Senior Innovation Consultant at Peer Insight. From designing an online grants system for users who never used a computer before to co-creating a meal delivery service in rural America, Kasey has continuously refined her innovation toolkit by embracing the notion that you have to get your idea in front of users to test assumptions early and often.

A limited number of scholarships are available to those in financial need. Please email an inquiry to harper@sfdesignweek.org explaining why you are seeking a scholarship and how the workshop would specifically benefit you. Please include in the subject line, “Peer Insights: Designing and Testing Business Models.”


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