Event description

We all love to hear about nitty gritty product success stories, but let’s be real–for every triumph, there are lots of fails along the way and many products that don’t make it through the storm. So, how do you avoid downstream pain-points in the product development process and improve your odds of prevailing?

Join us for a panel-style discussion with engineers and designers, where we’ll dive into a collection of product case studies, sharing our lessons learned and taking a look at how we can all learn to mitigate on-coming chaos. Networking before and after with beverages and snacks throughout.

4:30 pm Food + Drink + Conversation

5:00 pm Hear from the experts at frog, NewDealDesign, level, and Synapse about when & how to involve technologists/engineering during the creative process; learn which critical manufacturing information you need to predict downstream development efforts, and about making informed prototyping decisions when the tradeoffs are tough calls. We’ll take a few audience questions to wrap the session.

6:00 pm Food + Drink + Conversation

Moderated by
Anthony Del Balso, Managing Director, Synapse San Francisco


Ryan Wickre, Mechanical Engineer at Frog Design

Julie Connors, Director of Technology Design Services at NewDealDesign

Nichole Rouillac, Co-Founder & Creative Director at Level Design

Alex Sutton, Electrical Engineering Group Leader, Synapse

Ticket sales will be donated to San Francisco Parks Alliance to inspire & promote civic engagement and philanthropy to protect, sustain, and enrich San Francisco parks and open spaces.

Enter to win the Official SFDW Bike.