Event description

What do you do at the crucial turning point between gathering information and producing creative deliverables — the point when research becomes ideas and ideas become creative concepts? Join us to hear from industry leaders on how they approach these moments with their teams, complete with details about their unique processes and methodologies. You’ll learn how to inspire ideas and how to turn them into concrete designs. Refreshments and small bites to be served.

Tony Glorioso, Executive Creative Director, Hero Digital

With over 10 years executive design leadership experience, Tony heads Hero’s design practice—driving a specific focus on establishing the ownable expressions of a brand that can be realized through multiple channels. Client roster includes Sephora, Technicolor, W Hotels, and Salesforce.


Nastasha Tan, Senior Interaction Design Lead, IDEO

At IDEO, her mission is to help her clients design experiences that humanize technology—evolving our relationship between technology and human through augmented intelligence. Utilizing her multidisciplinary background in visual communication, branding, strategy, and storytelling, her work aims to fulfill this mission.

Evan Sornstein, Principal Designer, fuseproject
Futurist and polymath with 30 years of gestalt driven design practice.

Moderated by Gianna Giancarlo, Director of User Experience at Hero Digital

Enter to win the Official SFDW Bike.