Event description

Walk through the doors of the creative agency that conceived Sonic the Hedgehog’s character design, the E*TRADE brand identity (logo), and nearly 40 years of award-winning brand strategy, design, and marketing campaigns. Once here, we’ll challenge your creative chops—with trivia and puzzles of the eye, hand, and mind—testing your knowledge of the design principles that guide our industry forward. To move design forward, we must understand its past. And yes, we’ll have booze.

Enter to win the Official SFDW Bike.