Event description

Working with large Enterprise comes with specific challenges that deviate from the strict discipline of Design.

Sketchin presents the lessons it has learned the hard way. Project after project. Mistake after mistake. Learn directly from the Designers involved in the projects on how they solved this new challenges. What does it mean for the future of Design but more important, for the future of designers?

Luca Mascaro, CEO & Head of Design
CEO and Founder of one of the most successful Design Studios in Europe, Luca works now under the umbrella of Business Integration Partners (BIP), a Management Consulting company.
A Ted Talk Speaker and a regular presence in the Swiss/Italian Design Community, Luca now spends his time teaching and working in the advanced technology practice of the BIP Group.


Pietro Masi, US General Manager & Director of UX
After a successful background in Experience Design in San Francisco where he developed and sold a UX/UI Studio, Pietro pioneered the integration of Design practices in large corporations, working on a few of the largest projects in Italy. He is now back in San Francisco to expand Sketchin’s business and to bring its expertise and methodologies to the US.

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Enter to win the Official SFDW Bike.