Sustainable Designer Materials: Harnessing the Past to Change the Future McFly LLC and Palmeco

Come explore the material innovation of the Palmeco product, which enforces a mineral matrix with eco-friendly natural fibres. This sustainable product provides versatile interior and exterior applications that span commercial, residential, retail, prefabricated homes, and speciality environments. The Palmeco material delivers premium strength and fire resistance, is hypoallergenic and non-toxic, provides thermal and acoustic insulation,

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Grabbing the seat at the table: Justin Maguire, SVP of Salesforce

If there is one consistent theme that crops up amongst all cross disciplinary members of user experience teams it’s this – “how do we get user experience a seat at the table?” Come hear a perspective on why this is the wrong question to be asked and other career advice for having the influence and

Building a Design System Architecture That Scales

Thinking strategically about design systems allows for a scalable framework that design and engineering teams can use as a guide to building effective products faster. Join us for a day of talks about creating design systems that can scale with the growing business and teams. Hear how companies like Pinterest, Airbnb, Lyft, Google, Figma, or

User Research for Product Design Teams

NEW VENUE!  Parisoma, 169 11th St, San Francisco, CA 94103   Event Description:     Join us for an evening to learn how product teams in large corporations integrate research into the design process. This after-work mini-conference is brought to you by Cascade SF for SF Design Week.     “Telling the Story of Your Research” Sunny Patel,

The Future of Play

“Play is the highest form of research.” – Albert Einstein Play makes life fun. But it’s also shapes us as humans, building creativity, dexterity, cognition, and emotional resilience. Come play with us as we sample of the latest technology in the space and explore topics like… / How are emerging technologies like AR and VR

Designing Change at Scale

We want to help build a future for everyone and know that we can’t solve today’s challenges with yesterday’s approaches. To us that means thinking beyond incremental change – what we can achieve in the lives of students, scientists, advocates worldwide if we can make those long-term investments – over 25, 50 or even 100

Designing the Customer Experience

Companies can no longer stand out through manufacturing strength, distribution power, price points, or information mastery. In this workshop, we will look at how to make customer experience a key strategic advantage for your company or clients through the power of design. You will hear how companies are using new customer engagement tools to drive

A History of Craftsmanship and West Coast Design

San Francisco has always been an epicenter for groundbreaking, trendsetting design, with a unique passion for artisanal products and materials. Join Waterworks with design authority and Sunset Magazine editor in chief Irene Edwards, and a distinguished designer panel for cocktails and conversation. A lively discussion on the importance of authentic craftsmanship in the modern age,

Designing Products: How to Design Inclusive Products

Every design decision has the potential to include or exclude users. Inclusive design challenges us to think beyond our everyday experiences and to look beyond our own biases to design solutions that address hidden, and sometimes, overlooked user needs, capabilities and aspirations. By understanding user diversity, we inform our decisions, and thus, include as many

Creative Brew: Navigating the competitive design market

Before you send out one more resume, relax, grab a beer, and come learn about what you really need to be doing in your job search. Our panelists are some of the top creatives in the Bay Area who know what this competitive job market is like. They have made it through and want to

Design for Right-to-Left (RTL) Language Audiences

RTL languages — including Arabic, Hebrew, and Persian — comprise one of the fastest growing linguistic demographics in the world. Understand design issues with fonts; icons and user interfaces; directional bias in motion and time; dialects and diglossic code-switching; and web/mobile layout considerations. Learn about factors in data visualization, scanning, and hierarchy. Our case study

Autodesk Gallery Tour and Workshop

Named a top destination by Wired magazine and the San Francisco Chronicle, the Autodesk Gallery at One Market in San Francisco explores the future of making things. During your visit, you will start with a guided gallery tour of exhibits which showcase pioneering design and inventive engineering. Following the tour, you will experience what it’s

Hardware Product Design Science Fair

Great design is the result of skillfully solving a worthwhile problem. But where do problems come from? Join Cooper Perkins and Misty West to discover how we define problems worth solving by finding the connective tissue between human nature and physical nature – how the alchemy of insights and inventions are transformed into innovations. Join

Designing for Financial Health

What does financial health mean for people and how do we design for it? Join us for a panel discussion to learn about the future of banking and financial health. With this year’s “Start here” theme, our conversation will focus on how teams are designing experiences that enable better financial futures. We will explore experiences

Tour of Autodesk’s SF Technology Center at Pier 9

Autodesk’s San Francisco Technology Center at Pier 9 is where we come together with our customers and partners to explore the future of making things. Join us for a guided tour of our unique space where you can experience the Autodesk Pier 9 Technology Center, exploring what it means to be a “configurable micro-factory of

Tour of Autodesk’s San Francisco Technology Center at Pier 9

Autodesk’s San Francisco Technology Center at Pier 9 is where we come together with our customers and partners to explore the future of making things. Join us for a guided tour of our unique space where you can experience the Autodesk Pier 9 Technology Center, exploring what it means to be a “configurable micro-factory of

Tour of Autodesk’s San Francisco Technology Center at Pier 9

Autodesk’s San Francisco Technology Center at Pier 9 is where we come together with our customers and partners to explore the future of making things. Join us for a guided tour of our unique space where you can experience the Autodesk Pier 9 Technology Center, exploring what it means to be a “configurable micro-factory of

Tour of Autodesk’s San Francisco Technology Center at Pier 9

Autodesk’s San Francisco Technology Center at Pier 9 is where we come together with our customers and partners to explore the future of making things. Join us for a guided tour of our unique space where you can experience the Autodesk Pier 9 Technology Center, exploring what it means to be a “configurable micro-factory of

Autodesk Gallery Tour and Workshop

Named a top destination by Wired magazine and the San Francisco Chronicle, the Autodesk Gallery at One Market in San Francisco explores the future of making things. During your visit, you will start with a guided gallery tour of exhibits which showcase pioneering design and inventive engineering. Following the tour, you will experience what it’s

Autodesk Gallery Tour and Workshop

Named a top destination by Wired magazine and the San Francisco Chronicle, the Autodesk Gallery at One Market in San Francisco explores the future of making things. During your visit, you will start with a guided gallery tour of exhibits which showcase pioneering design and inventive engineering. Following the tour, you will experience what it’s

Product Design for Multi-Sided Marketplaces

TaskRabbit is an online marketplace that connects people who need help with tasks such as furniture assembly, mounting, minor home repairs, moving, cleaning, shopping, and deliveries with local Taskers who can get the job done. Join the TaskRabbit Design Team and a panel of product designers from other multi-sided marketplaces to discuss the challenges and

Make the Best Things: Crowdfunding & Product Design

Peak Design is the most-funded active company on Kickstarter, having raised $15+M over 8 campaigns with more in the works. Come listen to Peak Design’s founder and design team talk about the company’s origin and design philosophy, and how they think that this radical way of doing business allows for radical product design. Sign an

No House Like In-House: Peak Design’s Brand Recipe

Peak Design makes award-winning products, runs record-breaking Kickstarter campaigns, started its own nonprofit, and has legions of fervent followers who consider themselves fans more than customers. How do they do it? They do it in-house. Come meet the team that weaves together product design, graphic design, copy writing, photography, videography, environment design, web design, and

Introducing the Go-To Notebook: The ultimate notebook for seeing things differently and getting things done

SMART DESIGN. SUPERFINE QUALITY. A new notebook is born. These notebooks—designed especially for makers, thinkers, dreamers, and doers—are made with Mohawk Superfine, the finest paper made today. Mohawk has been producing its premium papers from mills in upstate New York since 1931, and no other paper has the same reputation for quality, consistency, and uniformity

Beyond the Screen

Come celebrate your analog design skills in this block-printing session for the pattern-obsessed. As a digital design studio, we spend most of our time thinking about screens. But we’re also devoted to cultivating the skills that made us passionate about design in the first place. Our design team comes from an incredibly diverse set of

Weaving the Fabric of the Future

Presentation of our natural fiber fabrics for garments, home products, and one-of-a-kind, replica fabrics. Q & A about forward thinking approach to textile development and custom production techniques, focused on quality, beauty and durability in the face of fast fashion and cheap fabric manufacturing. The retail studio / showroom is housed in a quaint, 1889

Navigating the Shitstorm of Taking Prototype to Product

We all love to hear about nitty gritty product success stories, but let’s be real–for every triumph, there are lots of fails along the way and many products that don’t make it through the storm. So, how do you avoid downstream pain-points in the product development process and improve your odds of prevailing? Join us

TEALEAVES #ColorInSight Film Screening & Panel Discussion on Color Strategy

An inspired documentary screening, #ColorInSight, and panel discussion at Room & Board will explore color strategy, specifically, how brands across industries can harness the power of color and how color strategy can have a large impact on the perception of products and services. The 20-minute documentary focuses on how color is ubiquitous in the human

Inside the Studio at Blend’s HQ: Design’s Lead Role in Transforming Formidable Industries

Design holds the power to transform and drive progress, especially in industries that have historically been underserved by design due to regulation or other intimidating challenges. But the value of design’s role in this transformation is still underappreciated by the broader community. At Blend, design is at the center and forefront of the transformation we’re

Creating for People

Come and hang out at our Oakland headquarters, listen to some music, have a drink and meet the members off the Pandora creative and design organizations. We are a diverse group of makers specializing in: product design, brand design, strategy, copywriting, ad design, audio/video production, motion graphics, development, and more. We are united by a

Design Systems for Everything, Everywhere and Everyone

Design Systems are more than simply toolkits for modular User Interfaces. They establish a foundational consistency across entire companies around how products address the needs of vastly different platforms. They provide a schema for accessible design that considers everyone that might benefit from using a product. As companies scale from 10 users to 10 million

Designing for Blockchain: UX Challenges & Beyond

As the price of bitcoin and other cryptocurrencies hit dizzying new heights, the future of a world powered by blockchains looms closer than ever. As these new protocols and tools enter our financial, legal, and identity systems, we’ll move from asking: “What are blockchains good for?” to “How will using blockchains change the way we

Fitbit: Designing the Future of Health

Join us for libations, light bites and an evening out at Fitbit HQ! Come hear from our VP of Design, Jonah Becker, and core members of the Fitbit design team who will share our approach to designing for health. Our panel of speakers will present a range of topics including: clinical vs. consumer health design,

Get Caffeinated with O/M

O/M is a product design studio in San Francisco. We believe products should strike a balance between utility, simplicity, and beauty. Our goal is to build great tools that achieve this balance to empower people to do bigger and better things. Come join us for a cup of coffee and hear about how we work.

Design for Education: Building Experiences When an MVP Won’t Do

When every change you make impacts the education of millions of students, what do you do? Join IXL Learning for a panel discussion on how we’re breaking the rules to innovate the learning experience. With 1 in 9 students in the US already using IXL, we’re on a mission to reimagine education while providing each

Designing Engaging Learning Experiences

Join us for a panel discussion on how designers are engaging modern learners by leveraging VR, machine learning, mobile apps, simulations, and much more. Moderated by Kit Richert, Director of User Research at Cerego, the panel includes: Shu Lai Product Design Manager, Coursera Coursera envisions a world where anyone, anywhere can transform their life by

Happy Hour with Upperquad

Join us for a happy hour at our new space and meet the team. Come drink, eat, tour our studio, and get a peek behind the scenes at some of our recent work and process.

Softer Side of Hardware

Cosmo stands unique in the industry for bridging fusion of soft materials, onto hard surfaces, with embedded smart technologies. The Cosmo team specializes in bonding and fusing different elements together. Cosmo is a global company with design and prototyping labs in Hong Kong and San Francisco, in addition to production facilities in China. The company

Automotive Disruption: The Future of Mobility Experiences

There’s a revolution underway in the automotive industry. Consumers are increasingly combining multiple products and services to serve their transportation needs. Gone are the days of car ownership being the primary transportation solution, complemented by the occasional taxi ride and use of public transit. Rapid adoption of new technologies has enabled a new wave of

Roundtable: Key challenges in Ed-Tech

Join us at Mission High School for an interactive evening featuring short lightning talks addressing the question: What hard lessons have you learned about education that you’d like to share with the ed-tech design community? Speakers will include: Jenny Wales @jenny_wales, Design at Desmos May-Li Khoe @mayli, VP of Design at Khan Academy Scott Farrar

A Night of Honesty and Reflection: The Path to Collaborative Design

Come join team DocuSign as we host a night of discussion and interactive Q+A on the issues we all face in our day-to-day lives as designers. Learn how our amazing design team has dealt with the challenges of “It’s good enough—ship it!” or “The customer asked for it!” and changed our processes to ensure our

Struggles & Triumphs of Building Design Systems

This panel discussion is focused on the struggles and triumphs of starting and building design systems at early stage startups. The event will include a happy hour, series of short demos giving insight into each team’s process, and a Q & A session. Get a behind the scenes look at each designer’s process, learn how

Experience Prototyping Beyond What We Do Today

Prototyping as we do today is often limited to one screen on one device. But don’t we interact with products and services in more ways than just on a single screen? As the boundaries between hardware and software blur more, we as designers have the responsibility to leverage this opportunity to ultimately design a better

Designing for Trust

As the products of today collectively ask for more and more personal and confidential information from us, ranging from our social security number, bank account numbers, 3D maps of our faces, health status, weight, age, photos of our most celebrated and private moments, and more, the need to convey a sense of ‘trust’ in one’s

Making Connections Through Music

Spotify ♥ San Francisco. Swing by the Spotify office on your way home from work and enjoy some drinks, good conversations, and a few short performances from local artists. Get an insight into the expansive universe of music and sound, by interacting with some of our experiments that will be on display. The Spotify SF

Designing Your Career Path

A designer may be fresh out of school, working their way up the corporate ladder or recognized as a thought leader. No matter where you are in your design career, we challenge San Francisco’s community of designers to ask themselves, “what’s next?” In the design industry, there isn’t just one clear path – there are

Product Design and Development Under Uncertainty

How do product managers and product designers work together to successfully overcome product innovation challenges? Meet Jessica Tam, Senior Product Manager at Zoosk and David Moore, Product Designer and Art Direction Lead at Zoosk. Learn how their respective backgrounds and areas of expertise inspired their journey to success despite the unforeseen obstacles and numerous challenges

The Path to Design Leadership

Whether you’re just starting out as a designer or you’re a well-seasoned veteran in the design industry or anywhere in between, join Affinity as we host a panel of talented designers discussing their roles, histories, and career trajectories. Find out how they became leaders in the world of design. Learn about the life stories and

Augmenting the Everyday Through Design

As designers, we see many companies trying to introduce technology into everyday products to be disruptive. But when it comes to adding tech to everyday life, this approach can make things more difficult and frustrating for people. If it doesn’t amplify and possibly augment what people already expect from an everyday object, it’s probably a

Designing for Automation

Automation is happening all around us in big and small ways. Tesla is working towards production lines staffed entirely with robots. According to Elon Musk, “People will maintain the machines, upgrade them, and deal with anomalies.” Companies like Waymo are building driverless cars and creating new paradigms for how humans will interact with them. These

Fighting Bias in Design

Design carries lasting power to affect the way people experience and think about the world around them. Designers, then, have a great responsibility to make conscious, thoughtful choices in the work they do—whether it’s graphic design, product design, design strategy, etc. But even with the best of intentions, all humans are subject to implicit bias—which