Event description

As design continues to gain traction in business and culture, its utter lack of critical discourse becomes more and more glaring. We are adept at discussing the “how” of design, but our inability to discuss the “why” continues to hobble the profession’s further evolution.

Join us for this lively, down-to-earth talk featuring:

  • Adobe Principal Designer Khoi Vinh, a veteran of design’s transformation into a key element of modern business over the past two decades
  • Molly Fulghum Heinz, chair of the Department of Design Research, Writing & Criticism at the School of Visual Arts
  • Anne Quito, design and architecture reporter for Quartz
  • This session will look at the gaps in how we discuss and think about design, and why criticism is so important to the future of our craft.


    Molly Fulghum Heintz is chair of the Department of Design Research, Writing & Criticism at the School of Visual Arts. She is a co-founder of the editorial consultancy Superscript and has served as the firm’s managing director since 2012. With Superscript, she has collaborated on strategy, research, and writing projects for a range of design organizations and institutions, including Pentagram, the Museum of Modern Art, and Rockwell Group, in addition to producing conversation series for the Museum of Arts and Design and the 2014 Venice Architectural Biennale. Prior to Superscript, Heintz led communications departments at the architecture firms Gensler and Rockwell Group and was a fellow at the Philip Johnson Glass House, where she helped launch the interactive site “Glass House Conversations.” She holds BAs in Classics and Archaeology from Duke University, an MFA in Design Criticism from the School of Visual Arts, and an MA in the History of Art and Architecture from Harvard University, where her PhD research focuses on narratives attached to design objects. Heintz has edited multiple books and magazines, and currently serves as a contributing editor at Fast Company magazine and The Architect’s Newspaper. Her writing has also appeared in Design Observer, The Art Newspaper, AIGA Voice, and Studies in the Decorative Arts, among other publications.

    Anne Quito covers design and architecture for Quartz. She holds a master’s degree in visual culture from Georgetown University and an MFA in design criticism from the School of Visual Arts. Her MFA thesis on the nation branding of the world’s newest country, South Sudan, has been recently featured on NPR. Anne has contributed to numerous publications including Works that Work, AIGA Design Eye, and Core 77. An experienced art director, she is also the founding director of Design Lab, a design practice within an international development organization.

    Thanks to our sponsors we are now offering a set of free tickets/scholarships to attend this event based on financial needs and social situations. The deadline to apply is May 31st, 2017. Please contact Sirinapa at AIGA SF admin@aigasf.org

    Ticket sales for this event have been graciously donated to San Francisco Design Week, a 501c3 to continue to support the design community in San Francisco.

    Don't forget tickets for SFDW Opening Night.