Event description

Capital One invites you to our Design Week kick-off event for a fun and engaging evening! Come check out our swanky new digs and mingle with our amazing design team.


6:00-6:15pm – Welcome & Mingle

6:15-7:15pm Karen Holtzblatt – (45 min talk + 15 min Q&A)
Contextual Design: Design for Life

Karen Holtzblatt, widely known for inventing Contextual Inquiry and Contextual Design describes her latest techniques to deliberately produce a compelling user experience. Contextual Design has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic Contextual Design approach has needed little revision, but with the wide adoption of handheld devices, especially smartphones, technology is now integrated into people’s lives in fundamentally new ways. In this talk, Karen talks about the changing ways technology impacts life and the new data collection, modeling and design techniques now a standard part of Contextual Design. Her new book Contextual Design V2.0 introduces both the classic Contextual Design techniques and the new techniques needed to “design for life”, fulfilling core human motives while supporting activities.


7:15-8:00pm Megan Erin Miller (30 min talk +15min Q&A)
The Mysterious Craft of Qualitative Design Research

We all know that empathy is the cornerstone of being a good designer. But how do we turn empathy into action? Welcome to the mysterious craft of qualitative design research—a world where fuzzy words become key to unlocking the potential for your organization to deliver truly meaningful experiences. In this talk, I’ll share a simple process for converting design research into actionable insights, and case studies from the field.


Get to know our Speakers:


Karen Holtzblatt is a thought leader, industry speaker, and author. She is the visionary behind InContext’s unique customer-centered design approach, Contextual Design. Recognized as a leader in requirements and design, Karen has pioneered transformative ideas and design approaches throughout her career. ACM SIGCHI (Special Interest Group on Computer-Human Interaction)—the international society for professionals, academics and students—has twice honored Karen. She was awarded membership to the CHI Academy and received the first Lifetime Award for Practice presented in recognition of her impact on the field.



Megan Erin Miller is manager of the Service Design team in Stanford University’s central IT organization, and works to design seamless and quality client experiences for the campus community. She is also Co-Founder of Practical Service Design, and organization committed to advancing the field of service design through community, courses, and practical resources to help grow the next generation of service designers. Megan has a broad range of design experience, including brand, communications, identity, visual, user experience, product, and service design. Through her work, as well as presenting and teaching workshops she is building momentum around service design, and raising awareness and capability for design thinking.


The ticket fee guarantee’s a seat for you at the event. All proceeds will be donated to AIGA SF, a non-profit serving the San Francisco Design Community.

Don't forget tickets for SFDW Opening Night.