Event description

Film screening of 60 minute documentary of “She Started It”
Followed by a Q&A with Nora Poggi Director and Producer of this film and Kellyn Smith Kenny, VP of Marketing at Uber.

This event includes lunch.

Launched in 2013, She Started It is a feature length documentary film on women tech entrepreneurs, shot on location in Silicon Valley, NYC, Europe, Vietnam, Mississippi & more, that aims to highlight successful role models for young women. It is the first film to show the behind the scenes of running a tech start-up as a young woman.

Following five women over two years as they pitch VCs, build teams, bring products to market, fail and start again, SHE STARTED IT takes viewers on a global roller coaster ride from San Francisco to Mississippi, France and Vietnam. Along the way, it weaves in big-picture perspectives from women like investor Joanne Wilson; White House CTO Megan Smith; GoldieBlox CEO Debbie Sterling; and Ruchi Sanghvi, the first female engineer at Facebook.

Through intimate, action-driven storytelling, SHE STARTED IT explores the cultural roots of female underrepresentation in entrepreneurship—including pervasive self-doubt, fear of failure, and risk aversion among young women. It exposes, too, the structural realities women face as they become entrepreneurs, including lack of female role models and investors, and the persistent dearth of venture capital funding made available to women-led companies.


Nora Poggi is a French journalist/filmmaker directing her debut film, SHE STARTED IT. She has interviewed key players in Silicon Valley for the past four years for publications including Examiner.com & Usine Nouvelle. She previously worked at French social network Viadeo.com and award-winning production company Lucky Dragon Productions. She is a TEDx speaker and has been featured in Inc, Forbes, Fast Company, Glamour, Huffington Post and others.

Kellyn Smith Kenny, VP of Marketing at Uber. Recognized as a leader with strong consumer intuition, analytical horsepower, and the ability to drive strategic alignment within complex organizations. Formerly SVP of Marketing at Capital One.

Proceeds from this event have been graciously donated to San Francisco Design Week operated by a non-profit 501c3, to fund design community projects.

Don't forget tickets for SFDW Opening Night.